The Mobile Banking Masterclass

 COURSE SUMMARY

Mobile Banking Applications have revolutionised financial transactions and the way banks operate today and the fast-pace of technology and innovations is adding to putting pressure on banks, who may be missing out on opportunities.

Smart, nimble, mobile-only banks like app-based Atom Bank in the U.K (which uses gaming software to make customer interactions more engaging), and mobile-only Starling Bank (that lets customers use biometric authentication for easy login), are just two instances where mobile-only banks are making their presence felt.

Both FinTechs and mobile-only banks have demonstrated that they have what it takes, and that it requires a broader focus and appreciation of how far mobile banking has come, from merely providing access to accounts, to engaging different market segments.

Customers, especially millennials and tech-savvy customers have been conditioned by big-tech firms and Online Payment Platforms like Apple Pay, Amazon, Facebook and other non-bank competitors to expect speed, personalisation and instant gratification when using their mobile devices.

This has had a direct impact on the mobile user experience and banks are constantly challenged to look for new ways of improving their offering and 'stickiness'. Merely keeping up with other banks interest rates or savings accounts, or just providing mobile apps is not enough. Even banks that have had mobile banking for a while, must constantly re-invent themselves to remain in the competitive landscape.

WHAT YOU WILL LEARN

Solveworx have developed this comprehensive 3-day 'deep-dive' into the latest Mobile developments in Mobile Banking, with recent Case Studies & examples from relevant markets. The Mobile Banking Masterclass Course draws on real world experiences, with valuable insights from an experienced Mobile Expert and former head of Mobile Banking from a Global Bank on how to prepare for the opportunities and threats ahead

 How to create 'sticky' mobile experiences and make actionable decisions from customer data
 Gain market insights and user behavior for maximum impact and continuous improvement
  'Don't Make Me Think', and other key principles of mobile UX design
 The '9 Principles' of mobile design' and how the '3 clicks principle' makes for optimum mobile use
  How mobile networks work & why it's is important to understand: The opportunities many banks are missing
 Learn the lessons from mobile-only banks, including Who is getting it right
 Learn from case studies taken from around the world including Atom Bank (UK), Starling Bank (UK) & Westpac
  Find out why thinking outside the mobile banking 'walled garden" and taking digital banking beyond cards, accounts & lending, cross-selling, upselling & value added services is the key to mobile banking success

ENHANCE THE EXPERTISE OF

  •  Retail Banking Leaders, Head of Mobile
  •  Digital & Electronic Chanel Managers
  •  The 'C' suite, Executives, Directors, VP's, & EVP's
  •  Retail & Electronic banking leadership
  •  Digital, Mobile Heads & Leaders
  •  Innovation Experts, Project Managers & SME's
  •  Strategy, Risk, HR Executives & Managers
COURSE OBJECTIVES & OUTCOMES

 What your Mobile Banking Customers really want
  The impact of the 'millennial generation' on Digital Banking Trends
  The future of mobile banking as the dominant retail-banking service
  Customer relationships and engagement preferences and their impact on the future of retail banking
  Mobile-only banks - Who is getting it right? Case Studies from around the world including the United Kingdom, Australia & Europe
  Mobile Banking Technology, Mobile Commerce Apps & Mobile Payment Systems
  Digital Transformation Examples, Case Studies, and Best Practices
  Interesting uses of the latest Mobile Technology, a look at 'Bots, AI & Mobile, Biometric Security, I Beacon and Bluetooth
  Emerging opportunities for Banks with interesting Digital Technologies;
  Bank Innovation and threats from non-bank Mobile offerings
  Apple Pay, Facebook & other non-bank competitors Online Payment Platforms
  Taking Mobile beyond Cards, Accounts & Lending
  Cross-selling, upselling & Value Added Services;
  Creating 'sticky' Mobile User Experiences using Digital Wallets, Cards & Mobile Payment Solutions;
  How to think like a Mobile Network Operator, Brand, Loyalty & Offering;
  Working with stakeholders and technical teams
  Matching business and user needs with technical capabilities
  Collaborate, 'in house' or outsource
  Key messages to communicate to the business
  Aligning organization and stakeholder goals
  Segments, Persona's & Customers
  Keeping it simple: 'The 9 principles' that ensure your customers' needs are met
  Understanding customer psychology and selecting target markets
  The Customer Value Proposition: "Don't Make me think" and other Key Principles for Mobile Design
  The 9 Principles of Mobile Design of Banking Products
  3 clicks Principle for optimum Mobile Usability
  Converting early adopters to Loyal Customers
  The Digital Customer Journey - How to achieve excellence in experience delivery; 
  Native vs HTML and Responsive /adaptive/ Apps
  Devices, Coverage & Experience; 
  Tablets, Phones, Apps, Stores and Wi-Fi & GSM & User Experience
  SMS, USSD & WAP - Why they are still relevant
  The Bank Innovation Opportunities many banks are missing; 
  Mobile & GSM networks - What mobile bankers need to know
  What are the obstacles in collaborating with Mobile Networks, FinTech & Banks;
COURSE AGENDA

DAY 1: MASTERING MOBILE BANKING - INNOVATION, TECHNOLOGY, STRATEGY & PARTNERSHIPS
  What Is Mobile Banking
  Building A Business Case For Bank Innovation 
  Latest Mobile Banking Technologies 
  Gathering Momentum

DAY 2: MASTERING MOBILE DESIGN OF BANKING PRODUCTS & DELIVERY
  What Do Mobile Banking Technology Customers Want 
  Apps, Web & Mobile User Experience
  How Mobile Networks Work & Why They Are Important 
  Secure Mobile Banking 

DAY 3: MASTERING MOBILE BANKING FEATURES, PRODUCT COMMERCIALIZATION & GROWTH
  Mobile Banking Launch Strategies 
  Managing & Influencing Customer Conversations 
  People, Influence & Change best Mobile Banking Practices
  Keep Up With The Latest Mobile Technology 

COURSE FEE INCLUDES ✔
Course/Attendance Fees
Course Manual & Materials
5-Star Conference Venue
Morning & afternoon tea's daily
Lunch/Meals
Friendly (please advise on booking)
COURSE FEE EXCLUDES ✘
Delegate Travel
Delegate Accomodation
Transfers & Transport
Course Rates
EARLY BIRD REGISTRATION Terms & Conditions Apply
Standard Rate
Colleague Discount Rate
Group Discount Rate